the filthy project

Created by Jerry Carnation

Based in Delray Beach, Florida, Jerry Carnation has created something truly special through “The Filthy Project.” His use of inside-out shirts, unique one-of-a-kind designs have allowed the brand to grow organically. Collaborations with friends and family have led to the magazine, filthy magazine, which is currently on it’s 4th issue.

I’ve included excerpts from Clara Malley's interview with Jerry Carnation for Hypebeast. In the interview, Jerry opens up about his inspirations, creative process, and what drives him to keep pushing boundaries. He talks about the importance of family in his life and how it has shaped his brand.

Be sure to read Clara’s full interview that’s linked below, and follow veryfilthyshit on instagram for new drops. Let’s get into it.

But why the strange design?

“As a kid, I was just always outside. I was that kid outside getting dirty, and then I would go home, put my shirt inside-out, wear it again, come out the next day. filthy’s for exactly what it means: the opposite of clean. All the people that’s outside getting their hands dirty, like that’s the filthy people.” (Hypebeast Interview w/ Clara Malley)

Is it just another clothing brand?

“It originally was a magazine idea because I was running a brand before this and doing a bunch of other things, but it was so hard to get any press or media or just like any spotlight. So I was like, damn, maybe I should create a platform that can spotlight underground artists, creatives, just anyone doing things who’s getting overlooked. So I figured I’d start some kind of like magazine, then I got around to making clothes with it.

The magazine is like an art festival. It’s like, if you miss the event, you get to see what’s going on. You get to meet these different artists from all over the country who I like. But for the most part, the body of it is the brand — the behind-the-scenes filthy sh*t from parties or me creating. And then I got a ton of homies doing their own sh*t. I’ll give them a page to put an ad like towards the back. It’s just like a mashup. That’s why I don’t really treat [the filthy project] like a clothing brand. It’s more just like a big *ss art project.”

Where are you looking to take the filthy project in the future? What are you excited for?

“I definitely want to build the supply with the demand. So I see, I see us growing as far as that goes. Other than growing the supply, I want to collab with artists and bigger brands on projects that’s on the same sh*t we on. I also hope to get the magazine in underground stores and spaces across the world. Put the spotlight on some underdogs!” (Hypebeast Interview w/ Clara Malley)